I'm a Facebook and Instagram Ad Strategist, Speaker, and Consultant that helps coaches, course creators, and online business owners grow their lists and fill their webinars using Facebook and Instagram ads so they can attract more qualified leads and generate a lot more revenue.
Through my podcast - The Ads Maven, trainings, Launch Fuel course, done with you services, and Ads management, I'm here to help you create more connections and more clients.
And as a former elementary school teacher, I'm really good at breaking everything down and making it easily digestible.
I live in St Pete, Florida and when I'm not riding my bike to the beach, I'm at roller derby practice, or just chilling at home with my wife, Candice, and our 3 rescue dogs.
I believe strongly that love is love, black lives matter (and black trans lives matter), intersectional feminism is for everyone, no human is illegal, and kindness is everything.
I'd love to help you run effective and profitable Facebook + Instagram Ads!
I saw a need for a simple solution to grow an online coaching business.
Since that time I've consistently helped coaches big and small generate big excitement around their programs + grow their dream businesses.
Like Certified Master Neuroscience Coach, Rachel Lunawho filled her masterclass with over 1,000 leads for $1.89/lead and welcomed 100 new students into her yearlong membership.
Or consciousness coach, Patty Alfonso who brought in $20,000 in sales from a webinar with an ad spend of just $700.
JOIN LAUNCH FUEL TODAY
Training + support for coaches and course creators to fill your launch events through ads so that you can easily scale your business and bring in more clients
A consciousness coach offering a free membership. In a 4 month period, with an ad spend of $2,586.72, this campaign
brought in 1,606 people onto her email list at a cost of $1.61 per person bringing in $6,535 of purchases with a
Return on Ad Spend (ROAS) of 2.53
A therapist and coach running 2 different ad campaigns with free challenges that grew both her email list and Facebook Group:
2,114 Facebook group members at $0.28 per lead with a total spend of $586.81
A life and consciousness coach offering a free call that also grew her list:
1,495 leads at $0.64 per lead with a total spend of $954.22
Two ad campaigns for a health and wellness business going to a free ebook:
24,755 leads at $0.83 per lead to a US audience with a total spend of $20,529.90
14,551 leads at $0.57 per lead to a US audience with a total spend of $8,263.98
A doctor specializing in working with women going through menopause with a long term list building strategy:
2,962 leads at $1.40 per lead - spending $30 a day with a total spend of $4,133.45 so far in a 4.5 month ongoing list building campaign
And my favorite—- A life and consciousness coach running 2 ad campaigns to her warm audience promoting her most popular audio products.
237 purchases in a 2 month campaign, with an ad spend of $1,129.18, bringing in $48,930.40 in sales and a ROAS of 43.33113 purchases in a 5 week campaign with an ad spend of $488.21, bringing in $20,871.50in sales and a ROAS of 42.75
WHO THIS IS FOR
This is ideal for someone who:
Is a coach or course creator looking to scale their business
Has programs or services that they launch through launch events - like webinars, workshops, or challenges
Is running Fb + IG ads that they know could do better or hasn’t started ads but know that’s what needed
Is able to invest at least $500/month in ad spend
WHO THIS IS NOT FOR
This is not a right fit for someone who:
Doesn't have a product or service yet
Doesn't sell through launch events or list building
Isn't willing or able to invest in their business through ads at this point
Believes that Facebook and Meta are the root of all evil and has no interest in ever running ads
When do we begin? As soon as you join you'll create your user name and password and get instant access to the course platform where you can dive in to Launch Fuel. You'll also find the link to join our exclusive Facebook Group. You'll be approved into the group within 24 hours of requesting access.
I've been considering working with you 1:1. How does this differ? Great question. I offer Facebook Ads Management (Done for you) and Facebook Ads Consulting (Done with you).
During the 1:1 Done With You services, (My Ad Concierge and my Ads SOS packages) we work together step-by-step on Zoom to get your ads up and running and optimized.
With Ads Management, I am hands-on in your ad account setting the strategy, creating, running, and optimizing your ads on a daily basis.
For 1:1 services, I recommend a minimum budget of at least $1,000/event.
Launch Fuel is designed for those with a smaller ads budget that like to do it themselves while still getting support and training for a fraction of the price of working with me individually! Launch Fuel members can always add on 1:1 support as needed.
(And if you're interested in working with me 1:1, sign up for a time to chat with me about it HERE.)
What's your refund policy? Launch Fuel offers a 30-day money back guarantee. If it's you've done the work for the first 3 modules and aren't seeing how this will benefit your business, I will happily give you a refund.
Can I just do this on my own?
Of course, but let's be real about it...Are you willing to sacrifice the time and money to learn it on your own?
When I was just getting started running the online marketing for my family's business back in 2014, I didn’t have a coach. I didn’t even know that was a thing.
Instead, I invested hundreds (and quite possibly thousands) of hours into learning everything I could from everywhere I could (podcasts, blogs, webinars, courses, etc) and then hundreds more hours applying what I learned and figuring out what worked and what didn’t, and how to make things work better.
And because I was running Facebook ads for my family’s business, I also wasted thousands of dollars running ads that weren’t as effective as they could have been, simply because I didn’t know any better.
Over time I learned what I was doing, but if I could go back, knowing what I know now, I would have found myself a guide to teach me how to do all of this and saved thousands of dollars worth of time and money.
So, unlike me back in 2014, you have the benefit of knowing that you have a choice to make. You can do it on your own or you can do it with the training and support to save time and money.
More Questions?Email firstname.lastname@example.org and let's chat.