Drag Queens, Drama, and Facebook Ads

Drag Queens, Drama, and Facebook Ads

“If you can’t love yourself, how the hell you gonna love somebody else? Can I get an amen?”  Ru Paul’s Drag Race is one of only two shows that I watch live and I am obsessed with it. I follow most of the queens on various platforms, and my wife and I have seen many of...

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How to Know if it’s Worthwhile to Run Ads

How to Know if it’s Worthwhile to Run Ads

You know that I am big believer in the power of Facebook and Instagram ads. But too often, I think people forget that they can still do all the same stuff organically (i.e. without running ads) just on a smaller level. And I would 100% encourage you to do so. If you...

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Why This Type of Ad Won’t Work (& How to Fix It)

Why This Type of Ad Won’t Work (& How to Fix It)

“I want to promote my $2,000 program to as many people as possible so I can reach my goal of 10,000 people buying. Oh, and I have 54 fans on my business page.” Ok, hold up, thaaaaat’s not really gonna work. I have heard this same basic desire many times over, but the...

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3 Things You Need to Run Successful List Building Ads

3 Things You Need to Run Successful List Building Ads

I like to lift heavy things. More specifically, I really enjoy powerlifting - back squats, bench press, and deadlifts. While I’m pretty strong and can lift heavy, if I don’t pay lots of attention to my form, I end up being really sore, and not in a good way. ...

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Why You Need to Grow an Email List

Why You Need to Grow an Email List

Do you enjoy throwing your money away? Yeah, me neither.   But I see people giving their money to Zuckerberg all the time by running one-off Facebook ads, boosted posts, and ads asking a cold audience to purchase and it drives me crazy. Here’s the thing: We buy from...

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3 Lessons from a Facebook Ad Horror Story

3 Lessons from a Facebook Ad Horror Story

“Holy cow! No wonder you haven’t gotten any results from your Facebook Ads before!” The other day, social media strategist extrordinaire, Veronica Amarante and I chatted about some Facebook Ad Horror Stories and the lessons from them, and it was juicy! (Check out our...

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Are Facebook Ads Worth the Money?

Are Facebook Ads Worth the Money?

Is it worth the cost to run Facebook Ads for your business? As a Facebook Ads Manager, you may expect me to say yes. Buuuut, I’m not going to say that. Instead, I’m gonna say... maybe. Because here’s the truth.   When I ask people who are running Facebook Ads if they...

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