STOP Wasting Money Boosting Posts + What To Do Instead

STOP Wasting Money Boosting Posts + What To Do Instead

Stop Boosting Posts. Seriously. Please.  Here’s the thing: When you press Boost Post, 95% of the time you’re giving your money away to Zuckerberg.  Why’s that, you say? When you press Boost Post, you’re choosing an objective of either post engagement or video views....

read more
Drag Queens, Drama, and Facebook Ads

Drag Queens, Drama, and Facebook Ads

“If you can’t love yourself, how the hell you gonna love somebody else? Can I get an amen?”  Ru Paul’s Drag Race is one of only two shows that I watch live and I am obsessed with it. I follow most of the queens on various platforms, and my wife and I have seen many of...

read more
How to Know if it’s Worthwhile to Run Ads

How to Know if it’s Worthwhile to Run Ads

You know that I am big believer in the power of Facebook and Instagram ads. But too often, I think people forget that they can still do all the same stuff organically (i.e. without running ads) just on a smaller level. And I would 100% encourage you to do so. If you...

read more
Why This Type of Ad Won’t Work (& How to Fix It)

Why This Type of Ad Won’t Work (& How to Fix It)

“I want to promote my $2,000 program to as many people as possible so I can reach my goal of 10,000 people buying. Oh, and I have 54 fans on my business page.” Ok, hold up, thaaaaat’s not really gonna work. I have heard this same basic desire many times over, but the...

read more
3 Things You Need to Run Successful List Building Ads

3 Things You Need to Run Successful List Building Ads

I like to lift heavy things. More specifically, I really enjoy powerlifting - back squats, bench press, and deadlifts. While I’m pretty strong and can lift heavy, if I don’t pay lots of attention to my form, I end up being really sore, and not in a good way. ...

read more
Why You Need to Grow an Email List

Why You Need to Grow an Email List

Do you enjoy throwing your money away? Yeah, me neither.   But I see people giving their money to Zuckerberg all the time by running one-off Facebook ads, boosted posts, and ads asking a cold audience to purchase and it drives me crazy. Here’s the thing: We buy from...

read more
3 Lessons from a Facebook Ad Horror Story

3 Lessons from a Facebook Ad Horror Story

“Holy cow! No wonder you haven’t gotten any results from your Facebook Ads before!” The other day, social media strategist extrordinaire, Veronica Amarante and I chatted about some Facebook Ad Horror Stories and the lessons from them, and it was juicy! (Check out our...

read more

Facebook Posts

Unable to display Facebook posts.
Show error

Error: Error validating application. Application has been deleted.
Type: OAuthException
Code: 190
Please refer to our Error Message Reference.