Why Stepping Out of Your Comfort Zone Can Be a Good Thing
I tend to mostly only do things I’m good at. I’m not sure if that’s how most people function, but I assume so. In general, if I’m not very good at something, I don’t do it at all or at least try to avoid it. For example, I’m not much of a cook. I have burned water and...
My Most Embarrassing Moment in Business…
Have you ever heard the word ‘schadenfreude?’ It’s a German word that means taking pleasure in other people’s pain. It’s an interesting word because it’s not translatable into any other language. You can define it, but we don’t have a comparable...
Everything You Need to Know About the Facebook Pixel
If you’re running Facebook ads, chances are you’ve heard of the Facebook pixel. And if you plan to run Facebook ads at any point for your business, you need to know about the Facebook pixel. Yes, I know the Facebook pixel is super confusing. And honestly, when...
How to Beat the Facebook Algorithm
Have you heard about the recent change to the Facebook algorithm? The one that means your business page is seen even less in the news feed… I know, I know. It sucks. It’s incredibly frustrating to spend your time posting to Facebook and not see results. Or worse,...
5 Tips for Using Facebook Groups to Grow Your Business
Facebook Groups are a great way to promote your business. There are Facebook Groups out there for every interest, but it’s a fine line between being engaging and being too pushy. So, today, I’m giving you 5 tips for using Facebook Groups to help grow your...
Read This Before You Click ‘Boost Post’ Again
In talking to some entrepreneurial friends, I realized that most of them who have run Facebook Ads have done so by clicking the ‘Boost Post’ button found under almost every Facebook post. And every time I’ve heard that, my reaction has been, “Nooooo! Stop doing that!”...
What I Learned From Social Media Marketing World
I just got back from Social Media Marketing World - an amazing conference put on by Social Media Examiner. I learned so much and I want to share it with you! And my number 1 take away? This is the Year of Live Video! 21% of marketers claim video marketing is the...
What I Learned From Going to Facebook – Part 2 – Lookalike Audiences
There are 3 important parts to creating a successful ad... Copy Graphics Targeting Today I want to talk about your ad targeting and what I learned about targeting from my trip to the Facebook offices in Texas. With Facebook’s ad targeting, you can target SO...
How To Share From Your Facebook Business Page to Your Personal Page
What’s better: Post to your personal page and share to your Fan Page OR Post to your Fan page and share to your personal page? And how do you share in the first place? I’ve been getting these questions A LOT recently, so I decided to take a break from my ‘What I...
What I Learned From Going to Facebook – Part 1
I got to go to Facebook! As in, the actual Facebook offices! I was one of 50 Facebook advertisers hand-selected to go to an all day workshop about direct response Facebook ads (selling on Facebook) at Facebook’s Texas offices. If you’ve been following me for a bit,...
How to Balance Your Work and Home Life
How well do you balance your work and home life? For me? Well honestly, sometimes I haven’t done a very good job. Super Vulnerability Time: I love my business. I have a ton of fun in my business. And sometimes I get so wrapped up in what I’m working on, that I don’t...
8 Tips for How To Be Present But Not Invasive on Facebook
What type of presence do you have on Facebook? How do your friends and family perceive your business? Are they left wanting more because you don’t post enough? Do they even know about your business at all? Or is it the opposite and they are annoyed because you come...