Why This Type of Ad Won’t Work (& How to Fix It)
“I want to promote my $2,000 program to as many people as possible so I can reach my goal of 10,000 people buying. Oh, and I have 54 fans on my business page.” Ok, hold up, thaaaaat’s not really gonna work. I have heard this same basic desire many times over, but the...
Why You Need to Grow an Email List
Do you enjoy throwing your money away? Yeah, me neither. But I see people giving their money to Zuckerberg all the time by running one-off Facebook ads, boosted posts, and ads asking a cold audience to purchase and it drives me crazy. Here’s the thing: We buy from...
My Dad is Not Gonna Be Happy I’m Sharing This (Or Why You Need to Know Your Ideal Audience)
Recently, I was hanging out with my dad and he gave me some business advice that I’m not taking. Now, my dad is a smart guy and he’s been an entrepreneur and a business owner for longer than I’ve been alive. He (and my mom) have been top earners in multiple network...
The #1 Tool I Use Every Day to Grow My Business
In my last blog, I gave a ton of free tools I’ve used to grow my business. (Miss it? Read it here.) This week, I’m only giving you one tool, and it’s not free…but it’s the very best one. It’s the one tool I could not live without for my business. Wanna guess...
Everything You Need to Know About the Facebook Pixel
If you’re running Facebook ads, chances are you’ve heard of the Facebook pixel. And if you plan to run Facebook ads at any point for your business, you need to know about the Facebook pixel. Yes, I know the Facebook pixel is super confusing. And honestly, when...
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