Drag Queens, Drama, and Facebook Ads
“If you can’t love yourself, how the hell you gonna love somebody else? Can I get an amen?” Ru Paul’s Drag Race is one of only two shows that I watch live and I am obsessed with it. I follow most of the queens on various platforms, and my wife and I have seen many of...
Why This Type of Ad Won’t Work (& How to Fix It)
“I want to promote my $2,000 program to as many people as possible so I can reach my goal of 10,000 people buying. Oh, and I have 54 fans on my business page.” Ok, hold up, thaaaaat’s not really gonna work. I have heard this same basic desire many times over, but the...
Why You Need to Grow an Email List
Do you enjoy throwing your money away? Yeah, me neither. But I see people giving their money to Zuckerberg all the time by running one-off Facebook ads, boosted posts, and ads asking a cold audience to purchase and it drives me crazy. Here’s the thing: We buy from...
My Dad is Not Gonna Be Happy I’m Sharing This (Or Why You Need to Know Your Ideal Audience)
Recently, I was hanging out with my dad and he gave me some business advice that I’m not taking. Now, my dad is a smart guy and he’s been an entrepreneur and a business owner for longer than I’ve been alive. He (and my mom) have been top earners in multiple network...
3 Lessons from a Facebook Ad Horror Story
“Holy cow! No wonder you haven’t gotten any results from your Facebook Ads before!” As a Facebook Ads Manager, I regularly hear about Facebook Ad failures from potential clients. Today I want to share one of the worst ones that just made my heart hurt for her. Let me...
