The majority of folks who read my blog fall into one of two categories: network marketers or Access Consciousness facilitators. (Does that describe you?)
And both of these camps use Facebook events, both for in person and online events.
So today, I wanted to share how to effectively create and invite people to your Facebook event without annoying most of your friends.
Why do I say without annoying your friends?
Well, have you ever been invited to a Facebook event that you have zero interest in, where if the inviter knew anything about you at all, they wouldn’t have invited you? Or to an event where you sell exactly what this event is selling? Or do you have friends that invite you to weekly events that you don’t ever plan to attend?
Unfortunately, it can be very easy to come across as overly spammy with events.
Fortunately for you, it’s also easy to avoid this.
While I don’t create many events for my business, I create lots of events for one of my clients, the fabulous Kass Thomas who literally travels the world facilitating Access Consciousness 3-day Body Classes, along with a few others classes, like the day and a half class based on her book 7 Steps to Flawless Communication.
So I’m gonna use Kass’ upcoming class in Denver, Colorado as an example.
Creating the Facebook Event
1. Create the event from your business page, not your personal page.
Here’s why…with a business page, the event is public, so anyone can join. You can see stats on the event. And you have the option to create a Facebook ad to get more responses to your event.
(Now I know there are special circumstances where you will want to create this as a private event from your personal page. That is totally fine. In this case, I’m only going to cover how to create it from your business page, but the 2 are very similar.)
2. Select Event.
To do so, go like you are about to write a status update on your business page and select ‘Offer, Event+’
3. Put in an event cover photo.
Make sure that you size your cover photo correctly – 784 by 295 pixels. This is a different size than a regular Facebook Cover Photo or a Facebook Group Cover Photo.
If pixels mean nothing to you, you can always use Canva (Adobe Spark does not yet have a Facebook event cover, but my guess it that it will soon.) Simply select Facebook Event Cover and start creating.
Keep in mind that most people will see your event on mobile, so you’ll want to keep the part of the graphic you want seen in the middle.
Reposition your cover photo as needed.
4. Add a title.
I try to make sure the title is descriptive enough so that someone can easily find it while searching.
For example, since other people facilitate the Access Body Class, I add ‘with Kass Thomas,’ so some can easily search for Kass specifically.
I also include the city, state, or country of the event for easier searching as well. In the last 2 months, Kass had facilitated 9 Access Body Classes, so I want to make sure people know if the class is in Denver or Mumbai, because those are 2 very different audiences.
5. Include a location.
If this is a physical event, I suggest either putting in the venue, or if you don’t yet have a venue, put in the city and state/country. When you do this, Facebook changes the time zone to that of the event. So, even though I’m on Eastern time, the event will be created in Mountain time because I put in Denver, Colorado.
If you’re hosting an online event, I suggest for location to put ‘Online’ or something similar so that people easily know they can join from anywhere in the world.
6. Put your start and end dates and times.
7. Add hosts.
Since you’re creating this from your business page, add yourself and any other hosts in this section. This allows you to go in and easily edit the event. (If you are being hosted by someone for this event, where they will be inviting their friends, make sure you are Facebook friends with them to be able to make them a co-host.)
8. Under the ticket URL section, if there is a place to register for the event, put the URL.
9. Add your description.
I suggest you have description written out beforehand to copy and paste in.
Be sure to include any additional information people should know. In this case, I include pre-requisites for attending, the cost, and I give information of the hosts so people can contact them with any questions. You can tag your hosts in this section, by typing @ and then the hosts name, which should pop up as an option.
By the way, if the event is free, I suggest you put that info in the description and in the event title.
10. Select a category for your event. (This isn’t a big deal so don’t overthink it.)
11. Add applicable tags.
Tags are a way for Facebook to show your event to more people based on their interests. Play with this and see what works for you event. But if you’re not able to find relevant interests that are taxable, don’t worry about it and just leave this section blank. For example, while I can target ‘Access Consciousness’ in a Facebook ad, I am not able to add ‘Access Consciousness’ as a tag.
12. I suggest you do not select that only hosts can post on the event wall or that all posts must be approved by an admin. However, based on your event, this may change for you.
13. You can publish it immediately, save it as a draft to finish later, or schedule when you want it to be published.
14. Congrats! Your event is created! Now its time to invite some friends!
Inviting Friends to the Facebook Event
1. In the top right corner, select Invite.
I suggest you share the event on your personal page as well, but in this case, I’m just going over how to invite friends.
2. You have lots of ways to find friends to invite.
On the lefthand side Facebook gives you all sorts of ways to find friends to invite – from suggested friends, friends based on locations, by events you’ve hosted and attended, and Facebook Groups. Unfortunately it doesn’t give you every option of Facebook Group you’re in or every location, but this is a great way to start.
While you could go through and simply invite all of your friends, I 100% DO NOT recommend that. Unless you have a handful of Facebook friends that all have the same interests as you, chances are your event is not a fit for the majority of your Facebook friends.
When I’m inviting people to an event, I think about 2 big things:
a. Is this person potentially interested? Since this is an Access Consciousness class with pre-requisites, I’m only going to invite people who I know have taken Access Consciousness class.
In this case, the easiest way for me to find people who have taken Access classes are by clicking on various Access Facebook Groups.
Once inside the group, I usually select all, and then go through and unselect anyone who I know facilitates the same type of class.
b. Is this person in the same vicinity?
If a class is in Denver, and I know Kass has an upcoming class in India, I’m not going to invite people living in India for this class. And I’m probably not going to invite anyone who lies outside the US or Canada unless I know they like to travel for classes.
Similarly, if an event is online, I’m going to think about what time zones will work for my guests. If my event is at 8am Eastern, I’m not going to invite my friends on the West Coast in Pacific time.
3. If someone one has previously been invited, they’ll be greyed out a bit so you can’t re-invite them.
4. Select ‘Send Invites.’
5. Check your insights.
Because this is a public event from a business page, you’ll be given stats on your event, including your reach – how many people have seen this event in their newsfeed, your views, and your responses.