Launch Fuel
Training + support for coaches and course creators to grow your email list and fuel your launch events through ads so that you can easily scale your business and bring in more clients
with Jenn Possick, The Ads Maven
Now in 2023, more than ever, in order to scale with ads, you need 2 types of ads - list building and launching.
Launch Fuel covers both.
If you’re a coach or course creator, who is looking to scale your business and:
- Has programs or services that you launch through launch events - like webinars, workshops, or challenges
- You're running Fb + IG ads that you know could do better or you haven’t started ads but know that’s what you need
- You’re not yet in a place to hire it out and/or you want to learn how to do it yourself with support...
…Then Launch Fuel is a great fit for you.
I say this because it:
- Gives you the training and support to run ads that bring in more clients, without wasting any more time or money.
- Walks you step-by-step through each part of the process.
- Provides ongoing support to ask questions anytime they come up.
- Has just been completely updated for running ads in 2023.
- I’ve been running Facebook ads since 2015. I know what I’m doing. I’m really good at it and more importantly, my zone of genius is in teaching how to do it effectively in a simple way.
If you know you’d be a good fit for Launch Fuel, I would love to support you in there.
WHAT'S INCLUDED
What's Included:
- List Building Ads Lab - 6 modules that walk you step-by-step through everything you need to create your lead magnet and funnel and run ads to fill your email list with the RIGHT potential clients
- Strategy
- Funnels
- Audience
- Graphics and Copy
- Getting Your Ads Running
- Optimization and Scaling
- Launch Fuel - 3 modules that walk you step-by-step through running ads that fill your launch events
- The Maven Method
- Scaling Your Success
- The Infinity System
Bonuses:
- 30-Minute Onboarding Call with Jenn
- Private Facebook Group - A space to ask all your ads questions and connect with other Launch Fuelers
(And yes, Jenn is in there personally answering your questions.) - Ad Makers Toolkit - The formulas, swipe files, checklists, and templates to help craft winning ads including:
- Ads Checklist so that when you go to run new ads, they'll start converting from the get-go
- Ad Analytics Spreadsheet so that you can easily analyze and optimize your ads
- Ad Audits Template to help audit and analyze your past ads so that you can improve on your next ads
- Email Welcome Series Swipe File so that you can quickly grow the know, like, and trust factor with your new subscribers
- Webinar Series Swipe File to improve your webinar show up rates
- Ad Copy that Converts Formula + Swipe File
- Video Ads Formula + Swipe File
(I use these every day with my 1:1 clients. They are SO helpful!)
MEET YOUR GUIDE
Hi! I'm Jenn Possick
The Ads Maven
I'm a Facebook and Instagram Ad Strategist, Speaker, and Consultant that helps coaches, course creators, and online business owners grow their email lists and fuel their launch events using Facebook and Instagram ads so they can attract more qualified leads and generate a lot more revenue.
Through my podcast - The Ads Maven, trainings, Launch Fuel course, done with you services, and Ads management, I'm here to help you create more connections and more clients.
And as a former elementary school teacher, I'm really good at breaking everything down and making it easily digestible.
I live in St Pete, Florida and when I'm not riding my bike to the beach, I'm at roller derby practice, or just chilling at home with my wife, Candice, and our 3 rescue dogs.
I believe strongly that love is love, black lives matter, we need to protect trans kids, intersectional feminism is for everyone, no human is illegal, and kindness is everything.
I'd love to help you run effective and profitable Facebook + Instagram Ads!
I saw a need for a simple solution to grow an online coaching business.
Since that time I've consistently helped coaches big and small generate big excitement around their programs + grow their dream businesses.
Like Certified Master Neuroscience Coach, Rachel Luna who filled her masterclass with over 1,000 leads for $1.89/lead and welcomed 100 new students into her yearlong membership.
Or consciousness coach, Patty Alfonso who brought in $20,000 in sales from a webinar with an ad spend of just $700.
JOIN LAUNCH FUEL TODAY
Launch Fuel:
- List Building Ads Lab - 6 modules that walk you step-by-step through everything you need to create your lead magnet and funnel and run ads to fill your email list with the RIGHT potential clients
- Strategy
- Funnels
- Audience
- Graphics and Copy
- Getting Your Ads Running
- Optimization and Scaling
- Launch Fuel - 3 modules that walk you step-by-step through running ads that fill your launch events
- The Maven Method
- Scaling Your Success
- The Infinity System
Bonuses:
- 30-Minute Onboarding Call with Jenn
- Private Facebook Group to ask all your ads questions and connect with other Launch Fuelers
- Ad Makers Toolkit including:
- Ads Checklist
- Ad Analytics Spreadsheet
- Ad Audits Template
- Ad Audits Template
- Email Welcome Series Swipe File
- Webinar Series Swipe File
- Ad Copy that Converts Formula + Swipe File
- Video Ads Formula + Swipe File
Launch Fuel VIP:
- Everything you get with Launch Fuel PLUS...
- 4 Hours of 1:1 Done With You Support with Jenn
Together we'll work step-by-step to get your ads up and running including your:
- Landing Pages
- Thank You Pages
- Email Welcome Series
- Placing Facebook Pixels and Conversion API code
- Creating Audiences
- Writing Copy
- Making the Creatives
- Uploading Your Ads
- Analyzing, Optimizing, and Scaling your Ads
This time rolls over and you can use it as needed.
Launch Fuel Concierge:
- Everything you get with Launch Fuel PLUS...
- Up to 6 hours a month of 1:1 Done With You Support with Jenn
Working on the spectrum of what is needed for Facebook and Instagram Ads from landing pages, thank you pages, and pixels, to uploading, optimizing, and scaling your ads. - 1:1 Voxer access to Jenn to ask questions at any point in-between calls
- Similar to Ads Management, Jenn is in your ad manager account on a daily basis, checking on your ads, so that when optimizations need to be made, we can easily hop on a quick Zoom to make those changes together
Launch Fuel Concierge is a 3-month minimum commitment. After that it becomes month-to-month.
CLIENT RESULTS
"As a result of working with Jenn I have learned how to create Facebook ads that work, capture leads, foster sales from my email list, and wasted ZERO marketing dollars."
~Amanda Girton, Slow Foods Kitchen
"Thanks to Jenn, I am building lead pages and creating funnels that WORK! It’s a whole new level of engaging the right clients and I’m so thankful to Jenn."
~Liz M. Lopez, Career & Business Coach
A consciousness coach offering a free membership. In a 4 month period, with an ad spend of $2,586.72, this campaign brought in 1,606 people onto her email list at a cost of $1.61 per person bringing in $6,535 of purchases with a Return on Ad Spend (ROAS) of 2.53
A therapist and coach running 2 different ad campaigns with free challenges that grew both her email list and Facebook Group: 2,114 Facebook group members at $0.28 per lead with a total spend of $586.81
A life and consciousness coach offering a free call that also grew her list: 1,495 leads at $0.64 per lead with a total spend of $954.22
Two ad campaigns for a health and wellness business going to a free ebook: 24,755 leads at $0.83 per lead to a US audience with a total spend of $20,529.90 14,551 leads at $0.57 per lead to a US audience with a total spend of $8,263.98
A doctor specializing in working with women going through menopause with a long term list building strategy:
2,962 leads at $1.40 per lead - spending $30 a day with a total spend of $4,133.45 so far in a 4.5 month ongoing
list building campaign
And my favorite — A life and consciousness coach running 2 ad campaigns to her warm audience promoting her most popular audio products.
237 purchases in a 2 month campaign, with an ad spend of $1,129.18, bringing in $48,930.40 in sales and a ROAS of 43.33 113 purchases in a 5 week campaign with an ad spend of $488.21, bringing in $20,871.50 in sales and a ROAS of 42.75
WHO THIS IS FOR
This is ideal for someone who:
- Is a coach or course creator looking to scale their business
- Has programs or services that they launch through launch events - like webinars, workshops, or challenges
- Is running Fb + IG ads that they know could do better or hasn’t started ads but know that’s what needed
- Is able to invest at least $500/month in ad spend
WHO THIS IS NOT FOR
This is not a right fit for someone who:
- Doesn't have a product or service yet
- Doesn't sell through launch events or list building
- Isn't willing or able to invest in their business through ads at this point
- Believes that Facebook and Meta are the root of all evil and has no interest in ever running ads
FAQs
When do we begin? As soon as you join you'll create your user name and password and get instant access to the course platform where you can dive in to Launch Fuel. You'll also find the link to join our exclusive Facebook Group. You'll be approved into the group within 24 hours of requesting access.
I've been considering working with you 1:1. How does this differ? Great question. I offer Facebook Ads Management (Done for you) and Facebook Ads Consulting (Done with you).
During the 1:1 Done With You services, (My Ad Concierge and my Ads SOS packages) we work together step-by-step on Zoom to get your ads up and running and optimized.
With Ads Management, I am hands-on in your ad account setting the strategy, creating, running, and optimizing your ads on a daily basis.
For 1:1 services, I recommend a minimum budget of at least $1,000/event.
Launch Fuel is designed for those with a smaller ads budget that like to do it themselves while still getting support and training for a fraction of the price of working with me individually! Launch Fuel members can always add on 1:1 support as needed.
(And if you're interested in working with me 1:1, sign up for a time to chat with me about it HERE.)
What's your refund policy?
Launch Fuel offers a 30-day money back guarantee. If it's you've done the work for the first 3 modules and aren't seeing how this will benefit your business, I will happily give you a refund.
Can I just do this on my own? Of course, but let's be real about it...Are you willing to sacrifice the time and money to learn it on your own?
When I was just getting started running the online marketing for my family's business back in 2014, I didn’t have a coach. I didn’t even know that was a thing.
Instead, I invested hundreds (and quite possibly thousands) of hours into learning everything I could from everywhere I could (podcasts, blogs, webinars, courses, etc) and then hundreds more hours applying what I learned and figuring out what worked and what didn’t, and how to make things work better.
And because I was running Facebook ads for my family’s business, I also wasted thousands of dollars running ads that weren’t as effective as they could have been, simply because I didn’t know any better.
Over time I learned what I was doing, but if I could go back, knowing what I know now, I would have found myself a guide to teach me how to do all of this and saved thousands of dollars worth of time and money.
So, unlike me back in 2014, you have the benefit of knowing that you have a choice to make. You can do it on your own or you can do it with the training and support to save time and money.
More Questions? Email jenn@jennpossick.com and let's chat.
