Stop Boosting Posts. Seriously. Please.
Here’s the thing: When you press Boost Post, 95% of the time you’re giving your money away to Zuckerberg.
Why’s that, you say?
When you press Boost Post, you’re choosing an objective of either post engagement or video views.
And chances are, that’s not actually your goal for your ads.
The vast majority of ads that I run are for conversions – when you want someone to convert onto your email list or convert into a sale.
I go into this in much more detail in my last episode of The Ads Maven – my new radio show!
Or you can listen to it on your favorite podcasting platform like Apple Podcasts, Stitcher, or Spoitfy. Just go to your app and search The Ads Maven!
And if you enjoyed the episode, I’d love if you could subscribe and leave me a review!