I help entrepreneurs and network marketers grow their business using Facebook.
But are entrepreneurs and network marketers the same thing?
entrepreneur [ahn-truh-pruh–nur, –noo r]
1. a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.
Short answer: Sometimes
Long answer: When you join a network marketing company as a business builder, you become a business owner.
But how your business actually performs and if it grows at all, now that is a totally different story.
From growing up in network marketing, I’ve seen a lot of people start their business, thinking that’s it’s like the Field of Dreams. If you build it, they will come.
That’s not how it works. And if people tell you it does, they are lying to you.
Instead, becoming a business builder is merely step 1 of hundreds.
Those who take only step 1, and think they’re done or it will be handed to them and don’t understand why the leads aren’t falling in their lap, those are not entrepreneurs.
However, many network marketers join their network marketing company as a business builder and they treat it like a business. They work it like a business and they learn marketing tools to help them grow it like a business. Those network marketers are absolutely entrepreneurs.
And if you’re here reading this blog, my guess is, you’re also an entrepreneur.
I think the reason network marketing gets a bad name is by when people don’t treat it as a business. (And when they are taught spammy methods to reach out to their warm market. For more info on that, check out this blog post.)
You’ve heard the terms warm and cold market before, right?
If not, your warm market simply means people you know, people who know you, who hopefully also like and trust you. (Since we buy from those we know, like, and trust.)
Your cold market consists of people you don’t know and who don’t know you.
The challenge for so many network marketers is to reach past their warm market and into their cold market to grow a business.
I think when that happens, that’s when we truly make the leap into entrepreneurship.
So, I guess the next question is how. How do you tap into your cold market, grow the know, like, and trust factor, and convert them into customers?
There are many methods that work. The key is finding what methods will work for you and building on that.
For example, some people are brilliant at meeting new people face to face, getting to know them, growing the know, like, and trust factor and getting them to join their team.
I am not one of those people.
That is not my zone of genius. I am very much an introvert. Small talk bores me. Networking with strangers, while I do it and apparently seem at ease, takes so much energy from me and stresses me out.
Instead, I have found that playing in the world online is the perfect way for an introvert like me to introduce myself to new people, grow the know, like, and trust factor, and ultimately have people contacting me to buy.
This is what we use for my family’s business and what I use in my own business. CLICK HERE to check out the blog post I wrote about the system I use to do it.
And, some insider info for you: I am in the process of creating an online course to show you step-by-step how to use this system to grow your business online!
So, are network marketers considered entrepreneurs?
In my opinion, sometimes.
Some entrepreneurs are network marketers. And some network marketers are also entrepreneurs.
And when I say I help entrepreneurs and network marketers grow their business using Facebook, I am using the terms interchangeably.
Because the people I want to work with are the network marketers who are also entrepreneurs.