How much engagement are you getting on your Facebook business page?
You probably know that reach on Facebook fan pages has dropped and to really get into the newsfeed of your fans you have to pay for advertising. Disappointing news, right?
you can still get out in the newsfeed, create engaged fans, AND create sales without having to give Facebook any money to promote your posts.
And that’s exactly what my next few blog posts will be about—creating engagement on your Facebook fan page through knowing what to post, when, and how often.
Here’s why: I believe this this is the first step in creating sales through Facebook.
Now, I know posting can be hard for so many reasons…
“I have no content.”
“I don’t know what to post.”
“I try to post at peak times, but often forget.”
“I don’t know what will resonate with my fans.”
“I want to create great graphics, but don’t know how.”
I’ve been through these and I’m here to help.
Let’s start with the basics of basics….How often to post on your Facebook fan page and when…
How often do YOU post to your business page? Whenever you feel like it or do you have a strategy?
My guess is if you’re posting only when you feel like it, you’re not getting much engagement.
Think about business pages you’ve liked on Facebook. How often do they show up in your newsfeed? Do you feel like you see them all the time or hardly ever?
How often a fan page shows up in your newsfeed is based on how much YOU have interacted with the page—through likes, comments, clicks, and shares. That’s how Facebook calculates engagement.
Just reading a post without clicking on it in some way doesn’t count.
When you engage with a page by liking, commenting, clicking, or sharing it, Facebook thinks, “Oh, they must like this page. We will show more from them.”
If you don’t engage, the page will rarely show up in your newsfeed.
So now, think about your own page. Do you have as much engagement as you’d like? Do you have as much reach as you’d like?
Personally, my goal is to have a reach (how many different people Facebook shows my posts in their newsfeeds) of at least 10% of my pages fans. So, if my page has 1,000 likes, I aim for a reach of 100 per post. If my page has 15,000 fans, I’m hoping for a reach of at least 1,500 per post.
The first thing I look at when trying to get more reach and more engagement on my Facebook fan page, is to decide how often I want to post.
My suggestion: come up with a schedule for posting. I think at the very minimum, post once a day. For the pages I manage, I post 2-4 times a day at times that I know my audience will be there. How do I know this? I use my insights. Here’s how to find your Facebook insights.
By checking my insights, I know that my audeince is pretty much on Facebook from 9am to 11pm, with a tiny peak at 9pm. So, I post during those times. Just before noon to get into the newsfeed of folks hopping on Facebook during their lunch breaks and again around 7pm for when people have gotten off work.
Everybody’s insights will look a little different because it’s based on your unique audience. So, see what is going to work best for you and your fans.
Now here’s the thing…it is silly to try to make sure you post every day, at specific times. And Facebook knows that. So, you can schedule your posts through Facebook. To do so, here’s what you do…
This is from my laptop. To schedule a post from a mobile device, simply use your Facebook Pages app. (Recently Facebook put out a bunch of apps—Messenger, Groups, Pages, and my favorite, Facebook Ads. They are making it SO much easier to do business on the go, and I love it! If you haven’t gotten them yet, simply download them from the App Store. They’re all free and super handy.)
If you don’t want to use Facebook, there are several apps that will also help you schedule posts.
For my scheduling, I prefer using an app called Post Planner. (To be honest, I may be a bit obsessed with it.)
- Post Planner not only lets you schedule your posts,it also helps you find viral content to post—and when you’re posting content that has already been proven to create engagement, you’ll create that much more engagement on your own page.
- It saves you so much time, because it puts a ton of viral content at the tip of your fingers to scroll through and quickly decide what you’d like to post and when.I manage 8 different pages right now and it only takes me a few hours (like 2-3) to schedule all of my posts for the upcoming week using Post Planner. If I tried to schedule these just using Facebook, it would take me SO much longer, mostly because I would be trying to figure out what content I wanted to share.
To check out Post Planner for yourself, click: http://zfer.us/FuiFL
(Full disclosure: that is my affiliate link. I am only an affiliate for a few things that I absolutely love and use all the time. Even if you don’t use my link, I hope you will still check out Post Planner. It is amazingly useful for me. Also, I actually read their blog for months, getting tons of great ideas before I even realized what their app did.)
So, you’ve got some homework. Don’t worry, it’s not hard.
- Decide how often you’d like to post to your page.
- Look at the Insights of your page to see when your fans are most active on Facebook to help you decide what times to post.
- Familiarize yourself with scheduling through Facebook and possibly check out Post Planner. Schedule the next few days of your posts.
If you’ve been wondering how to use Facebook ads to grow your business and build engagement, let’s definitely schedule a time to chat.>>
-Jenn Possick, The Ads Maven