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Picture this: You’re in a network marketing company.  And you’re struggling with what to say to promote yourself – both online and in person.

How do you share in an attention getting, non-sales, non-spammy way?

The answer to that depends on if you want to focus on the products or on the business opportunity.

So, which is best? Products or business opportunity?

For me, the answer is always the same.

Focus on the products.

Here’s why:

Should Network Marketers Focus on the Product or the Business Opportunity?I believe that before you start sharing your network marketing business with anybody you first need to be a product of the product.

Growing up in a network marketing family, I have heard this saying too many times to count.  

And I think it is 100% true.

When you are a product of the product – meaning you use and absolutely love the products of your company – it shows.  And when it shows, it means you light up when you talk about the products and how they have impacted your life.

And that energy is contagious.

Why did you choose the network marketing company you’re with?

My hope: Because they have amazing, life-changing products that you love and could not live without.

That has always been the #1 reason why my family joined a network marketing company. 

For example, the company we are with now impacted the health of both of my parents. 

For my mom, her cholesterol dropped 73 points in the first month of eating their featured product – a Micronized Purple Rice.  For my dad, who’s been diabetic as long as I’ve been alive, his morning blood sugar went from 200 to 110 within 3 months.  Life changing, right?

So many network marketing companies have truly life-changing products. 

And ultimately, that’s what people want to know more about.

As consumers, we buy benefits, not features.  And we buy from those we know, like, and trust.

So, share how your life has benefitted from using your products. 

I am also a big believer that you only share the business opportunity side only with those that are really interested.

Here’s how I see it:

Most people are not entrepreneurs. 

Honestly, many network marketers are not entrepreneurs either.  (See last week’s blog post for more on this.)

As such, most network marketers who join the business are going to share the product with their warm market – with some friends and family and then that’s it, they’re done.

So, if they joined only to make a quick buck, well, they’re probably not making more than will pay for their product each month.  So chances are, they’ll quit.

What does that mean for you? You earn some initial money from them, which quickly stops.

But if someone falls in love with the product, they’ll continue to order, month after month, year after year.

What does that mean for you? 

Passive income – Money coming to you from those customers, without needing to put in additional time or energy.

And better yet, if someone is continuing to order, that’s someone you’ve helped, someone whose life you’ve changed by sharing the products.

And isn’t that why you started in the first place?

So now it’s your turn.  Tell me what you think in my Facebook Group.

Do you agree? Should you share the products or the business opportunity?