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Holy Cow! Facebook Ads just got even better!

You know I am already a huge fan of Facebook Ads.  I use them daily for my business, my family business, and with several clients. And I totally nerd out tweaking and playing with my ads to get the best cost possible.

Not only that, I love talking about and teaching about Facebook Ads.  

I once heard them referred to as nerd gambling.  (Which I love!)  And I think it means I’m a nerd gambling addict.

And just last week, Facebook made some AH-mazing changes that seriously step up the game.

If you ask any Facebook Ads expert how they upload ads – through the basic Ads Manager or the most sophisticated Power Editor, you’re pretty much guaranteed to get the same answer…Power Editor.

In the past, only novices used Ads Manager.  And while Ads Manager was okay, and worked pretty well, it had some serious limitations. So, it put Facebook Ad beginners at a serious disadvantage. 

Well, all of that changed with 2 MAJOR UPDATES!

Wanna know what the changes?!

Okay, here’s what they did…

  1. They removed the character limit on ad text. 
  2. They made it possible to use and/or/but not requirements in ad targeting.

Okay, so now you may be like, “I don’t get it.  What’s the big deal?”  

Let me break it down for you.

1.  Removing the character limit on ad text

Think about when you’re scrolling through Facebook and you see an ad in your newsfeed. If you read the text of the ad and there’s only a couple sentences, chances are it’s because it was made in Ads Manager.

Facebook only allowed 90 characters of text to get your message out if you were using Ads Manager.  However, it placed no limits on the text from Power Editor.

Until Facebook's recent Ads Manager updates, this type of ad could only be made in Power Editor because it uses too much text.

Until Facebook’s recent Ads Manager updates, this type of ad could only be created in Power Editor because it uses too much text.

After the update, if you’re creating an ad in Power Editor or Ads Manager, there’s no limit to the amount of text you use, meaning you don’t have to cut your message short just because you’re not an advanced Facebook Ads creator.

Awesome, right?!

2.  Making it possible to use AND/OR/BUT NOT requirements in ad targeting

Let’s say you sell wine and cheese and you have a special where you’re selling a creamy Italian artisan cheese paired with the perfect wine.  So, you want to reach potential customers who like wine AND cheese.

Until recently, even in Power Editor, when you’re targeting someone, you could only target people who liked wine OR or people who liked cheese.  You couldn’t make the requirement that they had to like both.

Now, you can target:

  • Wine AND Cheese
  • Wine OR Cheese
  • And you could even target Wine BUT NOT Cheese with the new exclusion targeting

The exclusion targeting is my favorite.  Here’s why: 

(Btw, this is a little advanced so bear with me…)

Sometimes, I’ll place financial targeting on ads.  For example, let’s say I want my ads to be shown only to people who make $50,000 a year or more.  

Well, Facebook gets the financial information (and much of their targeting information) from a 3rd party source.  While this is great info, it’s incomplete. 

From what I’ve seen, I would say Facebook has financial info on roughly 60% of Facebook users in the US.  That means there’s about 40% unaccounted for. 

So, when I tell Facebook, I only want to show my ads to people that make over $50,000 a year, Facebook will not show it to anyone in the less than $50,000 a year group, but they also won’t show it to anyone in the unknown group.  

This drives me crazy because many in that 40% of unknowns are my ideal audience, but because Facebook doesn’t know their financial status they removed them.

With the ability to exclude, I can tell Facebook don’t show my ads to anyone who makes less than $50,000 a year.  

Now Facebook will exclude the known audience that makes less than $50,000, and they will shown my ad to everyone who they know makes over $50,000, AND they will also show my ad to the audience whose financial information is unknown!

How’s that for some nerd gambling stats?

Wanna try out these new Facebook Ad tools for yourself but aren’t sure how?

Know that Facebook Ads could really step up your business, but you need a little assistance in getting started?

I get it and I’m here to help!

In my NEW FACEBOOK ADS 101 MINI-COURSE, I’ll walk you through how to do it… step-by-step. You’ll see how to target your perfect audience and how to effectively run, analyze, and edit the 3 most potent types of ads.
Need a little more information first? CLICK HERE

Still feel overwhelmed? I got you — Let’s schedule a time to chat.>>

-Jenn Possick, The Ads Maven