Have you heard about the recent change to the Facebook algorithm? The one that means your business page is seen even less in the news feed…
I know, I know. It sucks.
It’s incredibly frustrating to spend your time posting to Facebook and not see results. Or worse, not even be seen.
But you know what?
I’ve noticed that even though the algorithm changed, the fan page for my family’s business (Kare’s High Frequency Wellness) is still performing great! Our engagement and our reach have increased and last month we actually had more new customers join us than ever before! And I credit that largely to Facebook.
So, how are we doing well, despite the Facebook algorithm change?
Well, here are 4 simple tips that we use consistently to combat the Facebook algorithm and get more engagement.
Because videos that are uploaded directly to Facebook start to play automatically in the news feed, I consider videos to be a quick win for more reach and more engagement.
(Reach means the number of people who see a post in their news feed. And Facebook calculates engagement on a post as likes (reactions), comments, clicks, and shares.)
This includes videos you create, but it can also mean sharing videos from others.
I believe that if you are an expert in your field, it means you also have your finger on the pulse of what else is going on that your fans want to know. So sharing videos that are relevant to your niche is great to show you’re an expert in your field and great for getting seen in the news feed.
For example, my mom’s product is a Micronized Purple Rice that can get into your cells and regenerate them. So her fan page is all about health and wellness. As such, we will share videos about anything health and wellness related from healthy recipes, to yoga and meditation, to essential oils, to videos that are inspirational or simply designed to make you smile.
Pro Tip: If I’m scrolling through Facebook and see a video I want to share, but am not currently able to post it or schedule it, I will send the video in a Facebook message to my mom so I can go back later and grab the URL.
And speaking of videos, this leads us to my favorite type of video…
2. Facebook Live
Facebook Live is live streaming video where your fans can see you on their screen and they can interact with you by commenting and sending reactions.
Facebook Live is probably the best way I know right now to connect with your fans and grow the know, like, and trust factor.
Because this is Facebook’s newest big push, when you go live, your live video will usually be towards the top of your fans news feeds, making this one of the best ways to get more reach. And when more people join you and engage with you live, Facebook shows your live video to even more people.
I make it a goal for my mom to go live at least once a week in both her Facebook Group and on her Facebook Fan Page.
In her Facebook Group, her live videos are usually Q & A sessions about the Micronized Purple Rice. And on her fan page, she’s likes to mix it up a bit and share her knowledge from being in natural heath and energy medicine for 40+ years. She’s gone into more depth about some of her blog posts, done some meditations, and given tips and tricks to healthier living.
I know that being on live video can be intimidating at first. (Believe me, it was not easy for me to hit the “Go Live’ button my first time because usually when I record my videos, I stumble over my words and go back and edit out a bunch of ‘ums’ and ‘so’s.’) But every time you hop on becomes easier and easier.
For the ins and outs of going live on Facebook, check out my blog post HERE.
3. Share Strategically
I often see people posting first to their personal page and then sharing that post to their business page. I recommend you do the opposite of this.
We know that reach is down on Facebook Fan Pages. And that Facebook prefers instead to show posts from personal pages.
So, if you first post to your business page and then share to your personal page, that helps to increase the reach and engagement on your business page. And it’s a subtle way to say to your friends, “Hey, check out what I’m doing with my business.”
Now, I don’t recommend doing this for every post on your fan page, and I don’t recommend only using this strategy in lieu of posting personal stuff to your personal page. But this is a great way to boost visibility on posts that you want more people to see.
Not quite sure how to do this? I’ve got you covered in THIS BLOG POST.
4. Post Engaging Content
Have you even seen a Fan Page that only shares promotional content? (I bet you can think of a few.) How much engagement do you think this pages get? Probably not much, right?
I make it a goal when posting to make 70% of my posts non-promotional. Instead they can be inspirational, educational, entertaining, and behind-the-scenes/personal.
Inspirational – People love inspirational posts, especially inspirational quotes with pretty graphics that they can share.
Educational – As a expert in your niche, you want to educate your fans.
Entertaining – People don’t come on Facebook to be sold. Often they are on Facebook to see what friends are up to and watch silly cat videos. Occasionally posting content that’s just for fun can add to the engagement and grow the know, like, and trust factor.
Behind-the-Scenes/Personal – Fans love to know more about you, so when you’re able to give a sneak peak at something, that’s also related to your business, do it.
Just like with posting videos, these posts can be content you create, but it can also be content from others that you share.
For example, we put out a weekly blog on my mom’s site, that is always educational and sometimes promotional. But we are a small business. We don’t have the time or resources to put out a blog every day. So instead, I will supplement by sharing other articles around health and wellness to education our fans.
When you are putting out 70% non-promotional posts, then the other 30% can be promotional.
Want to know more about what type of content to post for more reach and more engagement?
Click the photo below to get my Free Video Training – Getting More Engagement on Facebook!